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Love is in the Air: Everything About the Iconic Cartier LOVE Bracelet

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Are you in love? Then you've certainly heard about the Cartier LΘVE Bracelet, which is perhaps the single most widely-known physical symbol of love next to the wedding ring. 

Cartier Love Bracelet

The history of the Cartier LΘVE Bracelet

Cartier Love Bracelet with 4 diamondsCartier 18k Love rign

The widely known and lusted after Cartier LΘVE bracelet was designed in 1969 by Aldo Cipullo, who was inspired by chastity belts worn by women in Medieval times. 

Initially, Cartier had a strict policy that no customer could purchase this bracelet for themselves – it has to be a purchase for a significant other. The bracelet was an instant hit, and during the 70s, famous couples and celebrities were photographed wearing the sleek gold bangle. 

Originally gold plated, Cartier started creating the bracelets in solid gold bracelets as demand grew, and by 1979 the diamond-studded version was introduced. Today, Cartier continues to produce their iconic love symbol, and they have expanded the design to rings, cuff links, and earrings. 

The Iconic Cartier Love Bracelet Details

Cartier Love Bracelet

So what makes the Love bracelet so iconic, anyhow? This unique (and expensive) bracelet has certain details that make it stand out amongst the crowd, including:

  • The way it fastens: With a lack of a traditional clasp that is easy to get on and off, the iconic bracelet has two halves that come apart only with the use of its own mini screwdriver (and the help of a second person) which is perhaps characteristic to its name and usually means the wearer doesn't take it off much. 
  • The steep price: Entry level Cartier Love bracelets are in pink or yellow gold and start at $4,500.
  • The diamonds: Naturally, the price rises with the addition of diamonds. For example a pink-gold bracelet with pink diamonds starts at $40,400.

Starter versions of the Cartier Love bracelet come in pink or yellow gold and pricing starts around $1,630 — but these bracelets do not have the iconic fastening system. Instead, they have a simple clasp, easily allowing the wearer to take them off and on. 

“The Cartier LΘVE series represents the permanence and indestructibility of affection."

Luckily, we have a wide arrangement of the Cartier LOVE collection at affordable prices. Shop Cartier LOVE here.

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